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Search Engine Marketing Head

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Role is responsible for running the Search Engine Marketing (SEM) practice at the COE (Centre of Excellence) and will run large SEM campaigns for some of our large global clients

Posted on: 12/08/2017 05:33 AM

Location : Gurgaon , India

Experience : 10

Industry : Media, TV, Broadcasting

Job Type : Permanent

Job Description

Managing marketing campaigns on major Search Enginesplatforms including Google Adwords and Microsoft Bing Ad Center
Works along with global SEMstrategists to deliver these campaigns in terms of strategy and execution
Manage the customer interfaceby working closely with account programmatic, search leads
Collect and analyse data,identify trends and insights to maximize ROI by keeping a track on all KPI’sand budgets
Run a team of searchspecialists that manage the campaigns on a day to day basis
Team management and leadershipincluding building capability in newer techniques and technologies, building& defining delivery processes, SLA adherence and continuously refining theSEM marketing capability

Required Skills

10+ years of SEM experienceprimarily in performance advertising i.e. SEM ideally for e-commerce or otherperformance advertisers.Solid understanding ofperformance marketing, PPC and online customer acquisition.Managing marketing campaignson major Search Engines platforms including Google Adwords and Microsoft BingAd Center.Exposure to regional search engines like Baidu, Yandex etc.will be useful.Experience with Search Bidautomation tools like Kenshoo, Dart Search and Marin. Outstanding  client handling andcommunication skills, written skills are critical. Significant exposure inmanaging global SEM campaigns in the travel category will be a huge plus. Analytical andquantitative skills are critical

Kindly send your CV’s to jobs@einstro.com

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